“Influencer” Advertising: Does It Really Work? The Evolution and Meaning of ‘Being Famous Because You’re Famous’

Over the past few years “influencer” has become a word on everyone’s lips: Advertisers choose to throw large budgets at “influencers” to shill their products and while the impact of these “influencers” is questionable at best, the perception of their lives as people who travel the world, all-expenses-paid, getting free stuff delivered to their homes […]

Social Media & Branded Content

This may come as a shock to you, but not every business needs social media, and not every business should be on every social media outlet. There’s so much “hype” around social media today, and it’s important not to forget that being on social media is not, in itself, the goal of your business. It’s a tool […]

Website and Facebook Management For Non Profit Organizations

Keeping the website informative, visually attractive and updated is no secret if you want to attract more visitors and enlarge your community. Here’s what “web management” means to a non-profit organization: Homepage keeps changing according to the latest happenings in the organization. All the organization’s events are promoted on the homepage. Every event gets a […]

How To Look Confident in Photos

Looking confident and likable in your profile photos – as shallow as it may seem – can open up new possibilities for work and business connections. You might not like how you come out in photos — but you probably know how important “first impression is.” Well, in the age of social media, photos are first impression. […]

How Gay Dads Can Help Change the Parenting Game

Former Daddy Square guest, therapist Michael McAtee penned an article on GaysWithKids.com inspired by our podcast conversation. For many gay men, a “gay lifestyle” equates to spending hours at the gym, bar-hopping with friends, weekend getaways, ascending the ladder in one’s career, maintaining an immaculate home, and listening to “pride” anthem music. As a result, there are those […]

Drive client stream to your business through online resources.

Through my 20 years of experience building online communities I’ve developed a formula for business to become connected with potential clients through online presence. In this human-centric process I use case-based creative thinking and brainstorming with my clients. The formula contains the following four stages: 1.  Setup: An analysis of the current situation, identifying the target audience. […]

Navigating Facebook: How to Keep in Touch with Community (and Not Lose your Mind)

This article first appeared on Beth Chayim Chadashim’s bi-monthly magazine, G’vanim, June-August 2018 issue. The article encourages community members to keep in touch with each other and with the synagogue through Facebook and suggests ways to maintain privacy and avoid ‘the bad side’ of Facebook. Some people think Facebook is one big blob of noise. Others can’t […]