“Influencer” Advertising: Does It Really Work? The Evolution and Meaning of ‘Being Famous Because You’re Famous’

Over the past few years “influencer” has become a word on everyone’s lips: Advertisers choose to throw large budgets at “influencers” to shill their products and while the impact of these “influencers” is questionable at best, the perception of their lives as people who travel the world, all-expenses-paid, getting free stuff delivered to their homes […]

How To Look Confident in Photos

Looking confident and likable in your profile photos – as shallow as it may seem – can open up new possibilities for work and business connections. You might not like how you come out in photos — but you probably know how important “first impression is.” Well, in the age of social media, photos are first impression. […]

Drive client stream to your business through online resources.

Through my 20 years of experience building online communities I’ve developed a formula for business to become connected with potential clients through online presence. In this human-centric process I use case-based creative thinking and brainstorming with my clients. The formula contains the following four stages: 1.  Setup: An analysis of the current situation, identifying the target audience. […]

Navigating Facebook: How to Keep in Touch with Community (and Not Lose your Mind)

This article first appeared on Beth Chayim Chadashim’s bi-monthly magazine, G’vanim, June-August 2018 issue. The article encourages community members to keep in touch with each other and with the synagogue through Facebook and suggests ways to maintain privacy and avoid ‘the bad side’ of Facebook. Some people think Facebook is one big blob of noise. Others can’t […]