Graphic design is such a big part of communications. From my experience, people do respond differently to a simple flyer that was designed professionally, compared to something that was put together without an eye for the presentation of your brand. The combination of the right color scheme, images and fonts is magical.
I love working with Photoshop, it has infinite possibilities. But for designing logos I mostly work with Adobe Illustrator, and for flyers and books, with In Design. The right tools for the right effect.
Ultimately, how you look online, in print, etc. means more than you might imagine. And getting it right is tricky. This is a process I love to work through.
Logo for “Pets With Pride,” a pet store in the UK
Logo for Excellation, Hotel sales and marketing company
Logo for The Skin Care Queens, organic skin care company